Our Mission

To create healthier, stronger communities and more jobs in Indiana through the support of Indiana-owned businesses.



Once upon a time, in the spring of 2012, co-founders Lance and Mel (then engaged, now married) were walking around Monument Circle in downtown Indianapolis while deciding on where to go for dinner. After finally settling on a restaurant, Mel asked: “Is it local?” That simple question became a much bigger conversation.

How do you know if a business is local? What does local really mean, anyway? Why are communities with local businesses more attractive? Where does the money go when you spend a dollar locally? How much money stays in your community when you spend your money at an independent business?

In the search to answer these questions, Lance and Mel discovered more than just the economic impact of spending your money locally. They also found a lot of people just like them–happy to support local businesses but didn’t always find it easy or convenient. They also discovered a lot of local business owners were proud of their Hoosier roots and wanted people to know they were local. Using their experience in promotions and business development (amongst other talents), Lance and Mel decided to simplify the search for local and launched the first website IndianaOriginals.com May 15, 2014.

What started out as a simple business directory is now a community of consumers and business owners working together to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater patronage of independent, Indiana-based businesses. Did you know that if Hoosiers spent 5% more on goods and services from Indiana, we would have $1.8 billion more for our state? That is just $35 per household per week. (Indiana State Department of Agriculture) The money that stays in Indiana goes to our schools, infrastructure, health and wellness resources, first responders, and more. Where you spend your money matters.

Indiana has so much to offer. Lance and Mel are Hoosiers through and through and love sharing what is great about this state. Indiana Owned, an Indiana Originals company, is a family owned and operated. Please, explore the website. Discover a new businesses or businesses that have been around for generations. Are you starting a business? We love helping you get off on the right foot, too.

If you want to support local, Indiana-owned businesses, you have come to the right place. Thank you for letting us help you #supportlocal.

P.S. Looking for Indiana made products? Check out our sister business Indiana.Gifts!

Mel McMahon StoneCo-Founder

Mel McMahon Stone is an entrepreneur, radio and television personality, and local business activist. She also is a consultant to several nonprofits and local small businesses and is a proud member of the 2013 IBJ Forty under 40 class. The Chief Everything Officer of Indiana Owned, Mel travels the state to help local business owners find the resources they need to be successful and helps consumers find local, Indiana-based businesses faster and easier.


Irvington, Indianapolis

Talking, Gardening, Road Trips

Steak and Bagels

Lance StoneCo-Founder

Lance Stone is an entrepreneur, project manager, and business analyst. His Master’s degree is in business administration with a concentration in accounting, and he is PMP certified. He works full-time as a project management consultant for a large Indiana-based company, and can't wait to run Indiana Owned with Mel full-time (or stay home with the kids while Mel works). Lance checks in with Mel multiple times a day to make sure Indiana Owned tasks are completed and she pays the bills.


Warren County (on a farm)

Cooking, Woodworking, Painting

Steak and Pizza

Courtney GouldOperations Manager

Courtney Goud takes on the role of Operations Manager for Indiana Owned. With a Bachelor's degree in communication studies, Courtney is passionate about developing a strong branding strategy that highlights the overall mission. Courtney graduated Summa Cum Laude from IUPUI in 2019 while assuming the roles of Event Coordinator for Xiphos Corps Dance Community, Vice President of Spanish Club, and member of the Lambda Pi Eta Communication Honors Society. In her role, she is most passionate about sharing our members' stories in a positive light while bringing awareness to diversity within the community.



Dancing, Rollerblading, Traveling to Music Festivals

avocado toast