Indy 500 Insights: 5 Tips to Pack the Perfect Race Day Cooler

Indianapolis Motor Speedway will host over 300,000 attendants on Sunday, May 28th. Many of the spectators will bring a cooler filled with refreshments for their race day experience. As the countdown to the race continues, consider these tips to pack the perfect race day cooler.

  1. Mind the rules of the racetrack.

    • IMS stipulates that coolers brought into the racetrack do not exceed 18” x 14” x 15”.
    • Glass is  not permitted inside the gates of the racetrack.
  2. Opt for innovative cooler design.

    • When the green flag drops on the greatest spectacle in racing, space in the grandstands is limited. Opt for cooler storage that is innovative, such as the Pelican Dayventure Cooler Sling from Indiana Owned member CEG & Supply LLC and ensure you have room enough to sit comfortably.
  3. Consider your fuel strategy.

    • If hunger strikes before the race begins, IMS offers a variety of great lunch options. Otherwise, plan ahead for lunch and avoid missing any track activity.
      • While fried chicken is a longtime track tradition, lunchbox staples like peanut butter and jelly sandwich are excellent options to satisfy your hunger on race day. Give your sandwich new flare with any one of the custom flavors from B. Happy Peanut Butter. Indiana Owned Co-Founder Mel McMahon Stone will attest that she often forgoes the sandwich and simply samples a spoonful (or two) of B. Happy Peanut Butter.
  4. Snack responsibly.

  5. Share your experience.

    • The Indianapolis 500 highlights Hoosier hospitality. On race day, individuals from all over the world are represented in the driver’s seats, teams, and stands. Everyone becomes like family inside the track, owing to the friendliness and kindness that Indiana is known for. If you can, share your experience (and snacks) with those surrounding you and embrace the culture of Indianapolis 500.


If you’d like further assistance packing the perfect cooler for your Race Day experience, reach out to our team at! We’d be happy to share our IMS experiences and offer suggestions for your upcoming plans.