New exhibition intended to educate consumers, promote agriculture

The Indiana State Fair is now accepting applications from Hoosier brewers and wineries to participate in the inaugural Indiana Beer and Wine Exhibition at this year’s fair, Aug. 1 – 17.  There is no charge to participate, but space is limited and available on a first-come, first-served basis.

The exhibition (for ages21+), will feature “tasting tables” and beer and wine being sold by the glass. Exhibitors will be able to staff these tables to educate patrons on the beer and wine making process, and to discuss their individual products. They will also be able to display, but not sell, their promotional materials and merchandise.

The new exhibition will be located in the Grand Hall on Main Street directly across from the Fairgrounds Coliseum. It will also include educational displays from the Indiana State Museum’s American Spirits exhibit. “This is an opportunity for the Indiana State Fair to showcase two very important Indiana agricultural industries,” Indiana State Fair Executive Director Cindy Hoye said. “We will maintain the family atmosphere the fair has always had while adding this ag education component, which is at the heart of our mission.”

The exhibit will be open from 1 to 9 p.m. each of the 17 days of the fair. All tasting samples and glasses of beer and wine sold will be contained and consumed inside the Grand Hall.

Any organization interested in participating in this unique educational opportunity can get an application and more details on the exhibition’s logistics at http://bit.ly/UQH3Ss. The fair will provide all tasting cups and serving equipment. Each exhibiting organization will receive two fair admission tickets and a parking pass.

Indiana Originals is looking for Indiana breweries and wineries, too!  Sign up today to get your business in front of consumers wanting to support Hoosier companies.

Leading local living,

Lance and Mel