Whether you need to promote your business, perfect your pitch, revamp your retail space, get on TV, or just get out of your own way, I offer real-world guidance from over a decade of experience supporting Indiana-owned businesses.
I'm Mel McMahon—entrepreneur, community advocate, and trusted advisor for hundreds of Indiana-owned businesses. I’ve spent the last 11+ years helping brands grow with purpose and intention. I believe your business should support your life—not the other way around.
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Strategic planning to unlock new revenue streams and scale your business sustainably.
Expert guidance on optimizing physical spaces to enhance customer experience and performance.
Connecting you with the right partners and opportunities to grow visibility and value.
Creative, results-driven events that bring your brand to life and engage your audience.
Sharpening your brand voice and positioning to resonate with your ideal customers.
Tailored brand experiences designed to drive connection, engagement, and action.
Leveraging trusted networks to connect you with reliable, high-quality local partners.
Strategic, user-focused websites that showcase your brand and convert visitors into customers.
Sometimes we just need to get out of our own way. Whether you're feeling stuck, overwhelmed, or simply need a sounding board, Pep Talks are one-on-one sessions designed to help you reset, refocus, and reignite your drive. You'll walk away with clarity, confidence, and the kick in the pants you didn’t know you needed.
Join a group of business owners navigating the same challenges you are—led by someone who’s been there. Weekly prompts, promotional resources, and real connections.
Starting a local business can feel overwhelming—but it doesn’t have to. My “Checklist for Starting a Local Business” walks you through the essential steps to launch with confidence, stay organized, and avoid common pitfalls. Whether you're still brainstorming, planning your opening day, or somewhere in between, this guide will help you move forward with clarity, purpose, and peace of mind.