Shopping local is more than just a trend. It is a vital piece of the puzzle to supporting local businesses and is essential for many reasons. It bolsters the economy by keeping money within the community. When consumers choose to support local businesses, they contribute to job creation and economic stability, which, in turn, can lead to a higher quality of life for residents. Furthermore, local businesses often infuse their unique character and charm into a neighborhood, fostering a sense of identity and community pride.

By shopping local, we establish personal connections with the people behind the products, fostering a stronger sense of trust and accountability. Overall, supporting local businesses is not just about making a purchase; it’s an investment in the well-being of our community and the preservation of its distinct character.

At Indiana Owned, we are on a mission to create healthier, stronger communities and more jobs in Indiana through the support of Indiana-owned businesses and nonprofit organizations. 

To learn more about why local matters, visit indianaowned.com.

Leading local living,

Mel McMahon

Co-Founder, Indiana Owned and Indiana Gifts