Indiana Owned, an Indiana Originals Company

About Us



Once upon a time, in the spring of 2012, co-founders Lance and Mel (then engaged, now married) were walking around Monument Circle in downtown Indianapolis while deciding on where to go for dinner. After finally settling on a restaurant, Mel asked: “Is it local?” That simple question became a much bigger conversation.

How do you know if a business is local? What does local really mean, anyway? Why are communities with local businesses more attractive? Where does the money go when you spend a dollar locally? How much money stays in your community when you spend your money at an independent business?

In the search to answer these questions, Lance and Mel discovered more than just the economic impact of spending your money locally. They also found a lot of people just like them–happy to support local businesses but didn’t always find it easy or convenient. They also discovered a lot of local business owners were proud of their Hoosier roots and wanted people to know they were local. Using their experience in promotions and business development (amongst other talents), Lance and Mel decided to simplify the search for local and launched in May of 2014.

What started out as a simple business directory is now a community of consumers and business owners working together to create healthier, stronger communities and more jobs in Indiana by encouraging and facilitating greater patronage of independent, Indiana-based businesses. Did you know that if Hoosiers spent 5% more on goods and services from Indiana, we would have $1.8 billion more for our state? That is just $35 per household per week. (Indiana State Department of Agriculture) The money that stays in Indiana goes to our schools, infrastructure, health and wellness resources, first responders, and more. Where you spend your money matters.

Indiana Owned helps consumers support local businesses faster and easier and helps Indiana business owners find the resources they need to be successful. Every business featured on has been approved for membership. That means the business is Indiana-owned and operated, headquartered here, and not part of an out-of-state franchise. When you spend your money with these Indiana Owned businesses, three to five times more stays in our local economy as compared to when you spend your money at a national chain.

Indiana has so much to offer. Lance and Mel are Hoosiers through and through and love sharing what is great about this state. Indiana Owned, an Indiana Originals company, is a family-owned and operated. Please, explore the website. Discover a new businesses or businesses that have been around for generations. Are you starting a business? We love helping you get off on the right foot, too.

*Learn more about our branding transition from Indiana Originals to Indiana Owned here.

If you are a business owner, look over our membership options, talk to our current members, and help those that want to support local businesses find you faster and easier. Our members want to stand out from their national competition. At Indiana Owned, we bring together the innovators, idealists, community builders, and business owners that create healthier, stronger communities and more jobs in Indiana. Join us.

P.S. Looking for Indiana made products? Check out our sister business Indiana.Gifts!

Our Location

Indiana Owned, an Indiana Originals Company

4250 West 99th Street, Carmel, IN, USA

Business Hours

Monday through Friday: 9:00 AM to 4:30 PM

Service Area

We welcome Indiana Owned members from all 92 Indiana counties.

Exclusive Member Deals

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